Visiting the familiar and new

If you already know about my rating system then skip on down to the next header, otherwise here's the lowdown.

The rating system
The rating system I use for this blog is somewhat unique. It's not a reflection of how much I like the music itself as much as it is of how far I am along the process of conversion from consumer to fan. So, over time you may well see some of these ratings go up if I mention an artist again. And indeed go down, as musical changes of direction or failure to keep my interest are just some of the reasons that may affect a rating.


Congratulations, you've made a temporary blip of interest on my radar. Now how are you going to keep it?


I've seen enough of you to recognise and remember you, but I'm undecided so I'm not really following you (yet). I may make a spur of the moment decision to check in on what you're up to once in a while, but even that's no guarantee. May also apply to artists I am aware of, but whose music I've decided I don't have enough interest in to want to pursue further based on what I've heard.


I'm liking what I hear in general, but I still wouldn't describe myself as a fan. I will be wandering past your site occasionally, and there is something like a 50% chance I'll be buying your next offering once I find out about it, providing I have the money available.


Now I am a fan, so the chances are I'll be past your site once every month or two at least. There's a 90%+ chance your next offering is already sold, and occasionally I might even be going for something more than the basic package (if you have one)


Reserved for very few, this is about as close to internet stalker as you can get. I am actively watching because I do not want to miss your next release date, tour in my area etc. etc. You may not always be aware of the fact I'm looking over your shoulder to see what you're up to, but trust me, I'm there on a weekly if not more like a daily basis. Depending on how you tend to release your information, I may well be signed to your mailing list as well.

Video of the month

In one of those "Whatever happened to...?" moments, I found myself wandering past Dommin's website for the first time in a while. The first album had been publicised on TV over here and I'd liked what I'd heard, but that was a number of years ago and I'd never seen or heard about a followup. From what I read on this visit, it looks like this is yet another case of an artist being bitten by the traditional music industry. Read for yourself as the story goes with the video ("Not Afraid") I've chosen for this month. One thing is for sure, I expect I'll be dropping in from time to time in the near future to see if anything does get released once the label hassles have been sorted. Whilst Kickstarter has been mentioned, I can't help but get the gut feeling that this is something that might do much better with the involvement of Pledgemusic instead, despite the fact I'm not sure if Kristofer has even heard of the site.

Who I've been looking at

It's not often I win something, so it was quite a nice surprise to get an Amazon gift voucher from the music discovery panel I was invited to a couple of months back as a thankyou for responding to their artist surveys. While I was trying to decide what to spend it on, I landed up looking through the latest recommendations the site had for me and ran across a rather interesting artist as a result of my interest in Nemesea. Issa is from Norway and the samples I listened to immediately caught my interest, as they seemed to fall in a range of music I quite like with some tracks reminding me more of  Roxette and others stretching closer to a lot of the Scandinavian rock and metal I listen to. It's therefore something of a shame that her website is a) an extremely poor one page item and b) was so extremely difficult to track down in the first place. There's potential here, but her online presence is pretty much non-existent which is the worst possible thing to be in this day and age, and the videos also seem to be pretty cringeworthy affairs more suited to the 1980s, particularly on the choreography front. In other words, nice music, shame about the rest if you're a potential fan.

For other new discoveries this month, Soundcloud provided one in the form of the electronic act Future User. The track posted caught my interest, however everything I've seen so far looks like a failed attempt to go viral with it, given their site has no information on the artist and no clues are given in their social profiles (which mostly look to have been started just this year) either. The inference is that "future user" may be more well known under another name and the idea was to get people trying to guess who it is/was, but despite the rather spammy Twitter account attempting to direct people to listen to the track it seems this idea has fallen pretty flat (if indeed that was its original intention).

I also picked up on a 15 year old artist on Reverbnation called Brandon Vitale who has some pretty catchy tracks and writes his own music. His biography on there states he is looking for major label and publishing support. The biggest problem for me is that there appears to be no website or plan of attack here. There's no doubting potential but with no visible track record and just a series of recordings it seems rather hard to understand why any label would take a chance on a youngster who seemingly has no performance experience behind them and who is obviously struggling to get people to listen to the music in the first place as he hasn't really formed any connections with people either.

Brad Cox has announced that the new We Love the Underground album is going to be titled "Mouthful of Graffiti", and whilst there's still no firm release date announced it is supposed to be released this Summer. I can't help but feel the irony here - at the rate things are going, this is looking like I'll have seen one album and one EP from Skitzo Calypso and two We Love the Underground albums all from an artist who failed to raise funding on Sellaband before I even see one album from the successfully funded project of Lori Greco who I bought parts in on Sellaband over a year before I'd even heard of Brad and his band projects.

The Pledgemusic project of Poets of the Fall passed the 200% funded mark this month and many of the items available are once again running low on numbers left. It will be interesting to see if the DVD (due August) does arrive before the album from Vertical Horizon, as things are still quieter on their side than I'd like despite the fact the Vertical Horizon album is supposed to have gone off for mixing and mastering already.

Poets of the Fall also directed me to a new artist in the form of Ima, as they had produced her new song. For non-Finnish speakers, whilst you can click on the play icon on the main page of the site, I'd actually recommend clicking on the "Nyt" link at the top of the page instead as this "latest (news)" page currently gives you the soundcloud player, and if you like what you hear, you can download the track in question. Once again, I find myself somewhat underwhelmed by the artist's own site though, as there's actually very little useful information on there once you get past the language barrier.

Things are undergoing a bit of an upheaval in the Matthew Ebel camp at the moment. For starters he's attempting to finish the book portion of the "Lives of Dexter Peterson" project, seeing as the album was out a year ago, meaning it will be something like 3 years from his original announcement of trying to get a 3 part project done in a year that we'll be seeing the end of what has turned into a 2 part project along the way. With only the first couple of chapters illustrated, the graphic novel portion got cancelled a few months ago due to personal problems for the illustrator making it unclear when, if ever, it would get finished. In addition he's behind on writing the custom songs that are due to those who have paid Entourage subscriptions and has stated he's actually thinking about removing the Entourage level as a result because he doesn't want to keep falling behind on the custom song commitment (and I know he has no real idea of what else he could offer in its place and doesn't like accepting money for nothing either). It may therefore be that I won't even be needing to consider whether to stay at Entourage level when my renewal comes due, but rather the question may be what subscription I take instead if this change goes ahead.

Personally, I'm not convinced the removal of this subscription level would be a good idea if there are people willing to pay that amount of money - there's a big difference between 5 people paying $500 a year and those 5 people most likely dropping back to $149 a year when it comes to income - it essentially means you need more than 10 extra fans to appear from nowhere to make up the difference which is not the easiest of things to achieve in a still faltering economy when it's already hard enough for existing fans to keep on supporting you in the first place.

And if that little lot wasn't enough to be working on, he's decided he needs to get more of an "angle" to his shows to try and convince people to book him rather than being just another guy playing a piano. This means he isn't running his weekly show streams at the moment, but instead has been building a set for his basement studio and is working on costumes and storylines as well with the idea of relaunching as a sci-fi themed weekly show similar to the High Orbit podcasts he used to do. However this change is also going to have an impact on his subscription model as he wants to put the resulting videos up on Youtube so potential bookers for live shows can see what they would be getting, which means they are then publicly available rather than exclusive subscriber content. In other words the question then becomes what subscribers will get for their monthly subscription money instead (particularly at the entry level). At the rate things are going, I'm therefore left wondering whether or not his entire subscription model is going to need a reworking as a result of all the changes in progress which seem to impact on it.

I find myself rather in two minds about Aly Cook's latest endeavour. She's still attempting to raise funds on Sellaband for her second album and still has over halfway to go for her current target, yet at the same time has started up an IndieGoGo project for her band the Sou'Westers to raise funds for a video for their first single. On the plus side, an IndieGoGo campaign does at least ensure she will get whatever money it manages to raise and I can see the idea was to treat it as an album presale campaign, but on the minus side there's the thought that having this second project running at the same time as the first isn't really such a good idea as people have limited money and can't put it in two places at once.

The sites I've been looking at
 Interestingly I haven't been looking at any sites in particular recently as it seems more like I've been on a random wander between a lot of my usual haunts to see if any new artists pop up during my listening time on them.

The only thing I did pay some attention to was the finish of the "Bandcontest" on Sellaband. Interestingly not only did one artist actually meet the target (despite this looking very unlikely to happen for most of the month the contest was running), it seems they exceeded it by a rather round looking 20%. With three hours to go, this same artist was on 80% of funds raised and as little as 24 hours before the end of the contest they had still been stuck on somewhat less than 20% of funds raised. Interestingly, the second artist in the competition also made a rather round looking 80% of their total budget by the end of the contest, despite having been in single digits of funds raised with 24hrs to go. The third of the 3 artists barely moved in the last 24hrs, finishing the contest on 5% of budget. I'll leave it to the conspiracy theorists (and you) to decide whether we actually saw an old style last minute rush to buy as with the Sellaband of times past or whether some convenient number fixing took place to avoid the embarrassment the contest was looking likely to turn into if you'd been following its progress from the start.

And finally...
I've been crunching some numbers recently from data freely available on the internet as a result of the debate on whether artists are actually being paid enough for streaming music and the RIAA's recent announcement that 100 streams should count as one sale. I'm in the process of writing up the rather interesting looking results of that into what should form my next blog post (hopefully within the next week). Suffice it to say that at best the results should give you something to think about and at worst may actually scare you. Irrespective of whether you're a listener or a musician, this is one post I think you definitely won't want to miss.

Review of the year 2012

Welcome to my review of the year post. Probably shorter than some you've had in recent years, mainly because my spending has once again been limited for financial reasons and I haven't spent as much time chasing around after music as a result. I do however have an update on the albums I've been waiting for (some of which have already been mentioned in more blog posts than I care to think about) and I've also pulled together some conclusions I've reached on fanfunding as a result of my experiences, which I think you'll find will make for very interesting reading. But before we get to that, it's time to look at this year's charts which produced an unexpected result I wouldn't have predicted if you'd asked me as I was writing my review of the year last year.

Album of the Year

1. Matthew Ebel - The Lives of Dexter Peterson
2. Poets of the Fall - Temple of Thought
3. Howling Dollhouse - Howling Dollhouse
4. Nightwish - Imaginaerum
5. Fox Amoore - Legends of Valanor

Wow. If I had placed a bet at the beginning of the year as to what I thought would land up as my favourite album of the year based on the albums I already knew would be released, I would have been completely and utterly wrong. I was fully expecting Poets of the Fall to take the honours, based on past experience but as you can see it appears it wasn't meant to be. At the end of the day a very tight title was decided on the basis of instant likes vs. growers. Unlike previous albums, nothing particularly grabbed me on first listen from the POTF album and although I did find many of the tracks have grown on me, I didn't feel it was enough to beat Matthew's album which hit me with 2 straight away and landed up with a similar percentage of likes after the "growers" came through.

Another album I was expecting when I wrote my review of the year post last year was from "Into the Night" who actually changed their name to "Howling Dollhouse" before its release and released the album with the same title. It's a pretty solid album although I didn't find anything really outstanding within it. The two most notably different tracks on the album are "Part 2" (basically just vocals and piano) and "World on Fire" which, whilst not really my thing, does a pretty good job of blending rap and rock.

Although the album I've selected from Nightwish was originally released in late 2011, I waited for the tour edition which also has orchestral versions of the tracks. Having splashed out on an album with the tracks as instrumentals from them in the past (as well as containing the versions with full vocals) I actually found these made good background music when I didn't want to be distracted from work, and the orchestral versions of the tracks on this particular album seem even better than those albums I've had previously for this.

Fox Amoore seems to get better and better and this particular soundtrack effort made for a very worthy 5th place, shaking off competition from other artists such as Sonata Arctica that I've been buying for years.

One artist did lose out on selling music to me this year. I had been looking forward to buying the album "The Unforgiving" from Within Temptation which I'd also been forced to put off buying the previous year, but with both the album itself and the mp3 downloads available being riddled with DRM, I made the decision not to purchase.

As for albums I'm contemplating for the coming year, the main one currently on my radar is a new one from We Love The Underground as most of the artists I listen to frequently only released an album in the past 12 months. I have no release date or title for this one as yet and unlike the debut album, I'm actually finding myself contemplating whether or not to buy as (unlike last time) not a single track released so far has managed to take my interest past the take-it-or-leave-it category. The other album I'm aware of and currently contemplating is "Dark Dog Days" by Dr Scardo which is currently at mixing stage and due to be released in April. It will be interesting to see if Simon Scardanelli manages to get any of the other projects outside of this band effort finished as his last newsletter has stated he's interested in finishing the solo album he started writing in 2010 and may also be releasing an instrumental guitar album and an EP of waltzes and foxtrots as well. So it sounds like I'll have plenty to look out for here to see what catches enough of my interest in the coming year.

Song of the Year

It  should be noted that (as usual) as far as I'm aware, every single artist in this particular chart is an independent. You'll find most of the tracks here available to stream on Soundcloud and I've carefully collected the ones available there into a playlist which you'll find here.

1. Poets of the Fall - Signs Of Life
2. Matthew Ebel - Who I Am
3. Katy Vachon - I Got Style
4. Francis Rodino - Higher Ground
5. Iced Blade - Chiru Hana
6. Skitzo Calypso - Ready or Not
7. Howling Dollhouse - This Is Who You Are
8. Iconcrash - We Are The Night
9. Karena Kelly - Midnight Walk
10. Saintsaviour - Woman Scorned
11. Remi Miles - Perfection (YOLO)
12. Fox Amoore - Lord and Lady
13. Dr Scardo - Leave Us Alone
14. Matchbox Twenty - She's So Mean
15. Miranda Shvangiradze - How The Idea Of Rainy Thoughts Was Made
16. Fabrizio Paterlini - If Melancholy Were Music
17. Brianna Gaither - Let It Go
18. The Traps - Moving Pictures
19. Stickboy - Pirouette
20. Admiral Fallow - Squealing Pigs

As usual I'm limiting my favourite song chart to one song per artist with tracks I've heard for the first time in the past year (even though the track itself could be older), although at the end of the day I could probably have found more than one for a couple of the artists in question. Particularly difficult was the choice for Poets of the Fall, where the missing title track from their first album was released as a bonus track on the German edition and managed to snatch the honours away from the haunting "Skin" (a track about a love where one half of the relationship can't let go) and the Spaghetti Western styled "The Ballad of Jeremiah Peacekeeper" by a very narrow margin. In the end, "Signs of Life" even edged out my favourite from Matthew Ebel to gain the top spot in the chart, although "Who I Am" did win the honour of becoming the ringtone on my new mobile phone. I can't see me changing that one for a while, as I find its opening ideal for alerting without annoying an entire room.

Although I'm not spending money on Sellaband, I am still listening to the odd artist who signs up on there now and again and a couple of these artists made my charts as a result. Whilst she never made her budget and the profile has since been deleted as a result, Katy Vachon managed to grab enough of my interest that I may well go check out what she's up to in the near future with the rather sassy song and video for "I Got Style". Iced Blade from Japan were another easy choice due to both my love of the Scandinavian music scene and a couple of rather ancient cassettes of manga music owned by my husband, as this artist sounds like they'd fit right at home in either.

Soundcloud has overtaken Last FM this year in terms of its ability to provide me with new artists to listen to. The ease of being able to listen to all the tracks an artist has posted, not just the one that originally caught your interest is something I'm a big fan of, and with Songza (who were offering a similar service last time I could access them) still cut off for the UK, it's looking likely that this will become my main source of listening over the next year if it remains in its current form. Miranda Shvangiradze and Saintsaviour both made the list as a result of being played by the soundcloud radio app.

Of the 20 artists in the list, 9 of them are artists I've heard for the first time in the last 12 months, and of these it's looking like The Traps are probably going to be the artist I'm most likely to follow up on over the next 12 months. Not just because they appear to be fairly local, but also because both of the tracks I've heard to date have managed to catch a decent amount of my attention whereas other artists have fared less well when it has come to listening to tracks other than the original attention grabber.

Near misses for the top 20 go to the Wily Bo Walker  track "Jawbreaker", cis minor with "The  Story of Rose and Klaus" and The Hundred in the Hands track "Commotion" - all artists brought to my attention by the Soundcloud radio app and also included on the playlist I linked earlier.

Video Playlist of the Year

And a new section this time around to showcase the best songs/videos that I've come across for the first time this year. As with the songs section, the tracks in question may be older than a year but this is the first time I've come across the video in question. The most notable thing here is the fact that as far as I'm aware, I'm only showcasing artists here that are independent and it therefore shows the variety and quality that independents are capable of putting out these days. Particular standouts come in the form of the "trailer" video for Fox Amoore's "Legends of Valanor" album and "Weird Green" which Left Step Band animated themselves.




Last minute news
As usual there have been a few things that caught my attention but didn't manage to make it into a blog post during the year. Firstly there's the news that Francis Rodino is leaving London with his band and moving to Nashville. In the newsletter describing his move it sounds like he's disappointed with the UK music scene in general, but whilst I wish him the best, I'm not convinced he's going to find the grass any greener on the other side of the Atlantic.

Howard Jones released a set of 4 tracks on Soundcloud for free download over Christmas, including his take on the well known Elton John track "Your Song". You'll find them available for streaming or download here.

The other big piece of news is probably the changes to Last FM happening on 15th January. Whilst they don't affect me as I only use the web app anyway, I do find them a rather disappointing move in the wrong direction which feels like one of the last nails being driven into the coffin of that particular site. Firstly, they're cutting off streaming access entirely for most countries in the world, citing music licensing arrangements as the reason. For the remaining few countries, only the US, UK and Germany (traditionally the big 3 for music sales/listening) remain mostly unchanged with others such as Ireland and Brazil having their free streaming removed and listening only available if you pay money and subscribe. It honestly wouldn't surprise me to hear the site is being closed and/or they are being bought/merging with Spotify or another service over the next couple of years. Restricting or removing services seems like a sure-fire site killer to me and even more so when consumers have a range of methods (including sites like youtube and soundcloud) where it's also possible to stream music for free.

Moment of the year
Considering I started this blog as a way of relaying my own experiences (initially with Sellaband artists and later with music in general) as a fan rather than having any kind of expertise or knowledge on the subject, so I was quite chuffed when one of the bloggers who regularly writes posts on social media and music for well known sites such as Hypebot decided my 1000 true friends post of a couple of years ago was both worth tweeting to his followers and linking to from his own blog. So this is my tip of the hat back in his direction. You can follow Chris Rockett as @MusicMarketingX on twitter or visit his blog on promoting your music here.

Disappointment of the year
No prizes for guessing that the title of biggest disappointment of the year is taken by three artists - Lori Greco, Cubworld and Vertical Horizon. I'm still waiting for albums from all three of these artists. In the case of the first two, they both completed their funding on Sellaband more than three years ago yet no album has been seen. In the case of Vertical Horizon, I used Pledge back in April when their project was funded but was showing "Release date TBC". Since then the updates to the project have dried up and, as with Sellaband and overdue projects there, it looks like the complaints are starting as this status doesn't appear to have changed 9 months down the line. It looks like I'll be contacting Pledge about this one in the New Year, as I'm obviously far from impressed with my foray into what life is like on the other side of the crowdfunding fence. And it probably goes without saying that Vertical Horizon have shot themselves in the foot when it comes to seeing any money from me for a similar project in future. With more than 6 years of experience on the "money-spending" side of the crowdfunding fence, I've been forced to draw some conclusions which will sound rather harsh (and indeed some artists in particular may even find upsetting) but which I think represent the true situation with crowdfunding as it stands today. You'll find them in the next section.

Crowdfunding: The conclusions so far

Whilst collecting money from fans is still a relatively new industry, there are a number of conclusions I've already come to about the current state of fan funding in music based on my experiences of spending several thousand pounds on more than 40 different projects covering over 30 artists in the past 6 years.

1. 1000 true fans? Try 100.
Let's face it. If you are an independent musician who has never had a record deal or even a song in your own country's top 100 charts, how many people will actually have heard you? With the demise of the community on Sellaband, I'm not currently aware of any funding site which has people who are actively looking to form a fan connection with you and your music. So if you want to crowdfund then you need to look to the size of your own crowd. Established names with that previous label (or even current label deal) are the only ones I've seen hitting the thousands (or often even the several hundreds) mark. The average artist I've seen on Sellaband since the site changed has been needing at least 100 people to fund them in order to make their target (even the minimum of 3000 euros). Unless you can make a list of 100 people that you know for sure will spend money on you (even if it's just buy a download of the album), you do not have a crowd and you cannot/should not be even thinking of crowdfunding. Facebook likes don't count. Number of Twitter or Facebook friends or number of people on your mailing list don't count either - not all of these will support you. If you want a good chance at a successful crowdfunding campaign the first step you need is to both acknowledge and make that actual list of 100 names.

Yes, more guaranteed names is obviously better. Yes, more names = more money, but how much? It will vary from fanbase to fanbase, but as a ballpark figure, I'd rate 100 names as worth 3000-5000 if your base incentive level is 10 of whatever currency you're raising in (e.g. $10 minimum incentive would get you $3000-5000 when 100 people have agreed to give you money). If your expectations are bigger than that, you better know (or hope) you've got some rich backers and/or you'd better be prepared to be disappointed if you can't make a long enough list of names to scale up that initial 100 name list.

If you can't make that list of 100 names, you should definitely be considering your music as still being a hobby. You don't yet have a fanbase so stop calling it a career until you can pass at least this basic check.

2. Your budget needs to represent the 1% of the 10%
Chances are that only around 10% of those that follow you on Twitter or Facebook (not including existing friends and family) are taking any active interest in you. And of that 10% only 1% are likely to look at supporting you in advance unless you have a good and immediately obvious track record of communication and delivery on a similar project in the past. If going on pure fans alone rather than the friends and family connections, that means you're going to need somewhere in the order of 100,000 followers to find your 100 names. Hence why friends and family are so important to reduce the followers you need and help you create that initial track record.

3. You need a track record that is easy to find
Both established and unestablished names are screwing up badly on this one. Both Public Enemy and Jonathan Davis fans were up in arms on Sellaband and my experiences with a number of unknowns over there have been no better. Over 50% of artists I have supported via crowdfunding have not delivered on time. Even worse, over 40% of artists I have supported have been more than a year late compared to their original statement of timescale. More than 10% of artists I have supported have been over two years late. And as previously mentioned I even have a few artists who have already broken the three year barrier.

With seemingly little or no protection offered by crowdfunding websites and these horrifying statistics in mind, it has led me to the conclusion that even I am no longer willing to take a chance on a crowdfunding artist unless I can easily find how they've performed in the past -  in terms of being able to raise money, how their delivery time has compared to their original statement and what their communication has been like.

If you cannot convince a music lover like me who is open to both new technology and experiences that you are worth supporting, then how in the hell do you expect to ever be able to convince the average person in the street?

Be honest. Would you support a product or service that failed this badly on communication and delivery? So would you support an artist given these statistics?

Musicians, Labels, Managers
Get
Your
Act
Together

Can I be any more clear?

4. There are too many musicians
I still don't understand how the music industry operates because to me it attempts to break every rule of the laws of supply and demand. There are only so many hours in the day. There are only so many of those hours in which people are able to listen to music. It should not be possible for so many to be out there making music and claiming they are musicians rather than just doing it as a hobby.

The biggest shift that the music industry needs to undergo in the current era is to ditch the deadweight. And unfortunately a lot of the power in that resides in the hands of fans. There are too many musicians out there and all the internet is doing is spreading the existing money pot much more thinly compared to the old days when the average person was aware of a much lower number of artists due to only knowing about what was placed in front of them. The danger is that although more musicians are getting money, it's more a case everyone will land up getting pocket money rather than anyone getting career money. Is it really any wonder that free music is seen as the norm given the laws of supply and demand in this case?

We are also too forgiving of the artists we love. Just like best friends we let them off. Again. And again. And again. Eventually we might get fed up of being given the runaround, but in general emotion drags us back even when we feel let down. Just like in business, we need to put money into the hands of the reliable and force the unreliable out of music. The big question is whether us emotional humans can break the cycle and realise that somewhere out there is a much more reliable artist who is just as good and making exactly the same music as the unreliable one we may feel connected to at the moment.

Fans showing the big money spenders (investors, labels etc.) who the reliable are is something I see as the way forward to put money back into the music equation. Without a reduction in the number of artists, music will remain undervalued (or free). And we'll lose a lot of the artists we shouldn't unless we learn to step away from our emotions and put some logic back in.

My experiences show that artists need to become a lot more reliable than they are at present if funding direct is to become a truly viable mainstream alternative to a label deal for any artist, but I'm not convinced we'll see the shift the music industry needs until/unless fans noticeably start acting less on emotion and hence force the issue.

And finally...
As January is usually both a short and quiet month for me on the finding music front, it's unlikely you'll see a standard post before February. But to keep you going in the meantime I'll be writing a special post for all you musicians out there in a couple of weeks which contains some questions that you ask fans (and sometimes even potential fans) which I happen to think are wrong. And I'll be letting you in on what I think you should be asking instead to get the information I think you were really looking for.

The final nail?

Well I had been planning to release a different special post, but events of recent days have caused me to postpone that in favour of this one instead.

On the one hand, you could say it's something that was expected months ago and on the other you could say it should have happened months ago, but Sellaband recently made the announcement they are shutting down the forum on their site "soon". Whether this means some time next week, or whether the end of the year is unclear, but either way it seems likely it will happen before 2012.

Whilst some may claim it is no great loss, due to nothing much constructive happening in there for months, the reality remains that a lot of the reason for this is that Sellaband themselves are responsible by not taking part on their own platform, but preferring to spend their time promoting Facebook instead.

They've been holding competitions and polls (amongst other things) over there for months now and therefore directing traffic away from their own website, rather than following the mantra that the more sensible have been trying to instill on people out there. You have no idea how long the popularity of another website is going to last (look what happened with Myspace when Facebook came along), or even whether it will continue to contain features you want, so avoid having to start over from scratch again and realise that all other websites should only be signposts pointing to your own website It's a scary thought that they seem to be trying to encourage the exact opposite.

Scariest of all though is the impression left by the person announcing the closure of the forum. Particularly when you consider what has happened to me over the past couple of weeks.

It started quite simply with Pledge Music following me on Twitter. I hadn't followed them. (I have in fact never even followed Sellaband on Twitter - call it a case of being deliberate to see if/when/what would happen). Whether Pledge picked me out from the description I have there ("searching for new music"), whether they followed me from this blog or whether it was some other way, I have no idea. Whatever the reason, it prompted me to take a look at their Twitter feed.

In many respects it's rather spammy, given the frequency of the "x made a project update" and "y has reached z% of their target" messages, but it does at least suggest there's a lot more happening that the rather limp updating Sellaband have (and indeed had back when the site was a lot more active). I very nearly didn't follow back as a result of the seeming spamfest, but something in the feed caught my eye.

I spotted a conversation which was started by someone mentioning they'd seen a particular artist was fundraising on Pledge and would have supported them if they'd received the previous album (by a different artist) that they had funded on Pledge. Someone from Pledge tweeted back asking what the missing album was and was given the answer along with the fact they'd emailed about it months ago and were told it would be looked into, but nothing had ever happened.

And so time to consider what I found so scary in the Sellaband thread about the forum closure. When confronted with the suggestion that Sellaband should get involved with protecting believers, the question came back "How do you think we can set up a lawsuit against an artist?" along with the suggestion that perhaps believers should check out artists themselves before spending any money.

Eh? Really?? As I've said in the past, people go to a middleman for the trust aspect, otherwise there's no point. To see what has been put in the thread by Sellaband smacks of amateur idiots at best.

Compare by going back to the Pledge user whose last tweet on the subject read

"I'm back on the @PledgeMusic bandwagon after they fixed my Damnwells CD snafu AND tossed in a gift. Excellent!"

That tweet in turn brought another problem with a missing CD for someone else out. The speed and manner in which both problems appear to have been addressed once it was clear they had grabbed the attention of someone is noticeable by following the relevant tweets.

The net result of what I've seen recently is that Sellaband have now convinced me they have absolutely no idea what they are doing. As of the forum closure, I'll only be checking in there once in a while to deal with any money. I'd say there's now a 98% chance I won't be spending money there again, so checking the revenue balance will be my only reason to log in unless Sellaband themselves can get my attention in a positive enough way otherwise (and given how infrequently the balance gets updated, my logins will follow suit).

In contrast, Pledge have gained a few points on the trust meter. Whilst I won't be spending money there in the near future, there is now a chance I might consider spending money on an artist I haven't heard of before on their site (despite the fact I don't really like the T&C of their site either for the seeming lack of protection it gives). I'm now officially watching their site more closely than Sellaband as a result of what has happened recently, so we'll see what happens and whether the forum closure does indeed prove to be the final nail in the Sellaband coffin.